There aren't too many places where you can freeride on world-class trails, do seemingly endless car-free road rides, spin along gentile bike paths and enjoy amazing cross-country trails. Yet, Norco, which is located in British Columbia, is smack dab in the middle of a cycling paradise. It's their best testing facility and why they make some of the finest bicycles available.
They also draw on the knowledge of their world-class factory team, staff riders, engineers and designers to keep pushing the envelope creating innovative bicycles that do it all. We're proud to carry Norco bicycles and have a wide selection for all your needs.
In 1964, Bert Lewis founded Northern Cycle Industries Ltd. with the dream of creating a Western Canadian-based bicycle company committed to quality products and outstanding customer service.
Since then, Norco has grown from its humble beginnings as a couple of guys in a garage to over 150 employees in three offices across Canada. Norco now has two major Canadian warehouses in Vancouver and Toronto, as well as a domestic manufacturing facility and over 25 international distributors.
Norco's product managers are as passionate about cycling as they are about the products they design. They're racers, dirt jumpers, freeriders, BMXers, commuters, and roadies who bring with them a diverse industry background from retail sales to manufacturing to competition.
Norco's crack design team relies heavily on input from their pro athletes and involves them in the development of new designs and technologies. Then designs are tested, modified and perfected to ensure they hold up in real world conditions.
Whether it's creating award-winning bikes, bringing innovations to the industry, or supporting grass-roots and trail-building initiatives, the folks at Norco have always maintained the same spirit – it’s all about the ride, no compromise. Norco is known for cutting-edge products and innovative bicycle designs, in-house engineering and meticulous attention to detail which ensures that Norco bikes meet rigorous standards for ride quality and durability.