Bell Means Safety
Bell began as a small auto parts store in a suburb of Los Angeles in 1923. Growing under the benevolent leadership of Roy Richter, Bell became a leader in safety equipment, such as excellent helmets for auto racing, motorcycling and then bicycling. Over the years, the commitment to creating great products through a close connection with the sport and employing the very best people and utilizing cutting-edge materials and technologies turned Bell from a one-man operation into a multi million-dollar enterprise.
What Makes Bell Helmets Special
Bell made its name with motorsports helmets so you can be certain their bicycle helmets provide unparalleled protection and safety and meet and exceed all of the industry's testing standards.
There's a Bell for Everyone!
More world champions have worn Bell car and bicycle helmets than all other helmet brands combined. From Grand Prix racing through the Indy 500 to Olympic cycling, Bell helmets have played a vital role in protecting racers for nearly 50 years, and they'll protect you, too!